Welcome to this tutorial where you will learn how to create social media calendar for your sport team. You will learn some amazing stats when it comes to social media. You will then learn the secret formula of the best sports teams that are using when it comes to social media, and in the end you will learn how to actually create a social media calendar. Let's get started.
People spend 2 hours and 23 minutes daily browsing and messaging on social media.
Facebook has over 2 billion monthly active users and more than 140 million businesses.
Instagram now has over 1 billion monthly active users – a 42.86% increase from 2019.
90% follow a business on the platform, suggesting that Instagram users are keen on hearing from and about brands.
There are now 2 billion unique YouTube users every month
After Netflix, YouTube is also the second most-preferred platform for viewing videos
Top social media networks:
Facebook (95%), Twitter (84%), Instagram (74%), LinkedIn (62%), and YouTube (61%)
Secret Formula Of The Best Sports Teams On Social Media
This is a very easy formula, but do not underestimate a power of it. Simplest things are the most powerful. Are you ready? Let's find out.
- CONTENT STRATEGY
This is something you must have because you need to have clarity on what type of type of images, videos and text you want to post on your social media page for your fans.
- CONSISTENCY
Consistency with a right strategy is the key when it comes to social media. To get any results and to keep your fans engagement high you need to post on a daily basis.
How did you feel when you landed on some Facebook page of some business and you see that their last post was last month?
This is the same feeling fans will have if you don't have consistency.
- DIGITAL DESIGN
Digital design refers to what is created and produced for social media. It consists of crafting your images and your videos in colors that will give your team a polished design that will give your team a sense of authority and a good brand image.
Check out any major sports team and you will see that they have that secret formula or in in other words those three things in place to have results for their social media strategy.
Examples:
How To Create a Social Media Plan?
Now that you understand the secret formula, let's use that formula to create a social media plan for your sports team. Sport Social Media Plan consist of just four things that are very easy to do. They are:
1. Sports Social Media Pages 2. Content Strategy 3. Digital Design 4. 100% Social Media Calendar
1. Sports Social Media Pages
Social Media Accounts You Need To Have for Your Sport Team are Instagram, Facebook & Youtube.
2. Content Strategy
To have Content Strategy in place, you need to have themes & ideas so you can post regularly on your social media pages. After doing going trough for about 20 major sports social media pages, these are main topics.
#sport team news
This is very easy. Everything interesting going on for your sports team you can post on your social media pages.
#training advice
Every coach in your team has a piece of advice on how a player can improve their game. You can make a list of that and post it on your social media pages.
#team highlights
Your team is playing matches against teams every week, so it is nice to record those matches and make highlights of these games. You can then post those highlights on your Facebook, Instagram, and YouTube pages.
#team schedule
To inform your fans of when your games are being played, it is nice to have consistent updates of your schedule for your sports team.
#team results
After matches are finished it is very important to update your fans on the results of those matches. You have probably noticed these types of posts from your favorite sports clubs. They never miss posting their results.
#team achievements
You can create these types of posts when your team has achieved an incredible result or you can remember all of your achievements in the recent history of your club.
#team gallery
Everyone now has a smartphone. Encourage your players to take interesting photos or have someone on your social media team be responsible for taking photos. No matter what you do, this is one of the key topics in your social media content strategy.
#team stories
Your teammates enjoy watching their sports superstars. Find the most interesting stories in your sport and post them regularly on social media.
#team quotes
Like in previous slides, your teammates have idols and those idols once said something very smart that you can find on the internet. Create a post around what famous people in sports said that will inspire your team to greatness.
#player of the month & week
This is self evident what you need to do. Keep track of your best athletic teammate and recognize that her/him is the best player of the month/week on your social media posts.
#team goal of the month
When you record full matches, and do highlights, keep track of what was the best goal of the month. Create a video and post it on your social media posts.
#team throwback thursday
Keep track of your interesting things that you posted. Once every week, remind people of some great moments with a topic throwback Thursday.
#player birthdays
Keep track of people's birthdays in your sports club. At the beginning of the month create a list of people with birthdays that month and schedule a post to wish them happy birthday.
#trending topics
See what is trending on the internet, maybe some challenges or something else. Create content around that trending subject and post it on your social media.
#get creative
These are the topics that we found most important when researching the social media pages of 20 international sports clubs. But that doesn't stop you from getting creative and creating your own topics.
3. Digital Design
When it comes to posting on social media you need to be aware that every post has a size that you need to create, so your page can look very professional. These are the 4 most important sizes for your social media pages:
Images
1. 1080x1080px (Facebook Post, Instagram Posts) 2. 1080x1920px (Facebook Stories, Instagram Stories)
Videos
3. HD - 1920x1080px (Videos for Youtube) 4. Box Size Videos - 1080x1080px (Videos for Instagram & Facebook)
Digital design on social media is very important. You saw how FC Barcelona and FC Juventus were doing it. Their main colors of their clubs are implemented in their design. It looks nice and very professional.
Achieving that result is very easy. You can do that by creating a new account on the online design software Canva.
4. 100% Consistency Social Media Calendar
We've finally gotten to the Social Media Calendar for your Sports Team. You need to create one. It is the basis of your social media plan. Believe us, once you've created this, your social media efforts will be much easier because you will know what you need to prepare for that day or the next day.
This will also help keep your fan engagement high and you will be a very pro sports team that can be seen on social media.
That’s all and only one thing, please do not forget to stay consistent on your social media pages.
“Even if your ambitions are huge, start slow, start small, build gradually, build smart.” - Gary V